U.W. Foster School of Business
“There’s A Fire In You” Campaign (Fall of 2019)
We’ve had the amazing privilege of working with University of Washington’s Foster School of Business. This project has covered ad creation, copywriting, creative design, video and photography, all in an effort to bring something fresh to the education market. In an effort to “disrupt the market,” we pushed for stunning portraits that evoke emotion and break the noise of traditional marketing.
We love the creative process. It’s our deep dives into a brand that results in the best outcomes.
The more specific we go, the better we speak the language of an audience. It’s an effort to know someone on the other end and hopefully leave a lasting impression. Special thanks to Gibson Media for a great filming experience and making this possible!
University of Washington
Foster School of Business
A large part of the University of Washington’s (Foster school of Business) student body is transitioning out of the military and applying those leadership skills to business. Other personas ranged from those looking to be business leaders to some who pursued more meaning and fulfillment from their work.
Our job was to reflect those valuable leadership qualities and the passion to keep growing as an individual by modeling these personas via video.
The purple smoke is the burning passion to do more and to never stop learning. This fueled desire to become honorable leaders is the theme that seems to unify the Foster student body.
More From this campaign
Photo Gallery
Portraits can have a powerful effect. They are thought provoking and more human than most of what we come across in the digital world.
