We believe in a simplified process

STEP 1 - Brand Discovery
We want to learn about your. Understanding who you are, your brand’s mission, vision and values, and setting those goals ahead of us is our fist step. We start with end in mind because where you are going informs how you begin.

STEP 2 - Key Persona Development
Next is learning who your brand is designed to reach and connect with. This is about learning to speak the language of your audience by understanding their habits and lifestyle. We’ll look at how to solve customer pain points and encourage the right motivators to create engagement with your brand.
STEP 3 - Visual Brand Session
A brand’s image speaks volumes about a company’s ability to understand their audience. We see on-brand visual storytelling as an essential element to engagement and long term brand loyalty.

STEP 4 - Roadmap Creation
Like with any good map, we need to see where we’re going and stay on task. A brand roadmap includes brand guidelines, upcoming campaigns, content creation, and marketing strategies designed to meet goals and keep the main focus in sight. A clear mission, vision and value statement is essential to creating an effective roadmap.
STEP 5 - Produce & Engage
This is content creation time! We will create ads, videos, photos and other marketing ammunition to best reach and speak to your ideal personas. We let the roadmap inform our decisions as we then leverage advertising platforms like Google, Facebook, LinkedIn and others take your vision and message to a waiting and ready audience.

STEP 6 - Monthly Consulting
All good things take time, and tweaking. We continue to work regularly to be sure your campaigns are meeting their conversion goals, growing and engaging your audience.

Branding