Visual Storytelling
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LEXUS NX F SPORT GALLERY

 

Lexus brings a new true luxury hybrid crossover. From the Bellevue skyline to the snowy peaks of the Cascade Mountains. 

We had the privilege of collaborating with Nelson Yong and Lexus on this project. At first, when receiving the car, we didn’t expect the bright orange…(hehem..molten pearl) tone; but ended up using it to showcase strong contrasts and the more youthful feel of this model. 

Throughout the story we follow Nelson Yong from the city to the snowy peaks showcasing its versatility on all terrains. 

We had a blast starting at a penthouse suite in Bellevue. From there we travel along a journey of windy roads amongst the snow capped mountains. We weren’t sure what to expect when taking this new model in the snow, but it definitely did not disappoint! It is versatile and truly made for some fun adventure. It kept up well with the Subaru which we all know is no slouch.

Thank you to Drive Shop and again to Lexus USA and Nelson Yong for collaborating on this project. Stay tuned for more projects to come!