Element Creative
Lexus LC500-5698.jpg

Lexus LC500

Lexus LC500 V8

Lexus just released one of its highest end performance cars that aims to capture all the senses.

The V8 LC500 is Rivaled only by the LFA.

We had the opportunity to take it out on a rainy Seattle afternoon to experience it first hand ourselves. And we were certainly impressed by its aggressive sound and sleek look. It aims to rival the Aston Martin DB11 in its handling performance.  This was a fun impromptu collaboration between us, Nelson Yong and Lexus USA. Special thanks to Drive Shop agency for letting us experience the new Lexus LC 500! 

On a side note this new Lexus was first debuted and featured in the new Black Panther movie. See that here: (LINK TRAILER)

Thank you to Drive Shop and again to Lexus USA and Nelson Yong for collaborating on this project. Stay tuned for more projects to come! 

We really enjoying creating these small video project teasers and feature videos for companies like Lexus. For this particular video we chose the urban tones of a downtown parking garage to juxtapose the vibrant red,“Infrared” rather, color of the car. Surprisingly it was raining in Seattle… giving us textures and feels to play with that in the end we really liked. Lexus’ slogan maintains its accuracy: “Experience amazing”.

Gear we use: 
- FujiFilm X-T2
- Fujifilm X-Pro 2
- Rokinon 12mm f/2.0
- Fuji 16mm f/1.4
- Fuji 23mm f/2.0
- Mitakon 35mm f/0.95
- Nikkor 50mm f/1.2
- Fuji 56mm f/1.2
- Fuji 50mm f/2.0
- Zhiyun-Tech Crane Gimbal
Product: The New Lexus LC500 F- Sport 2018
Companies involved: Nelson Yong, Driveshop and Lexus USA
Location: Seattle, WA