We recently got the opportunity to collaborate with Nelson Yong and Lexus USA for a lifestyle video project that showcases the diversity and lifestyle of local Seattle in the new IS350 F Sport. We wanted to show 3 different locations, styles and feels that encompass the Seattle lifestyle, as well as Nelson’s personal lifestyle.
Chang Beer asks Nelson Yong “What’s your craft?” We made a video to answer the question.
Lifestyle fashion reel with actress and model Patty Lee.
We had the privilege of collaborating with Nelson Yong and Lexus on this project. At first, when receiving the car, we didn’t expect the bright orange…(hehem..molten pearl) tone; but ended up using it to showcase strong contrasts and the more youthful feel of this model.
We really enjoying creating these small video project teasers and feature videos for companies like Lexus. For this particular video we chose the urban tones of a downtown parking garage to juxtapose the vibrant red,“Infrared” rather, color of the car. Surprisingly it was raining in Seattle… giving us textures and feels to play with that in the end we really liked. Lexus’ slogan maintains its accuracy: “Experience amazing”.